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ABOUT THE PROJECT
This project is a fresh, modern pitch deck for a skincare brand, designed with a vibrant pink and teal color scheme. It features high-quality images, engaging infographics, and a clean, visually appealing layout.
The design emphasizes clarity and impact through soft yet bold typography, well-balanced visuals, and data-driven storytelling. The deck highlights key elements such as new product launches, skincare trends, brand vision, and strategic next steps, making it a powerful tool for investors, stakeholders, and internal strategy discussions.
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CHALLENGES
One of the biggest challenges in designing this pitch deck was achieving the perfect balance between aesthetics and clarity. Early designs were overly intricate, with too many competing visual elements that detracted from the core messaging. Stakeholders had differing priorities—some favored a data-driven approach, while others emphasized bold visuals and storytelling. Another challenge was ensuring skincare imagery integrated seamlessly within the slides. Initial iterations felt disconnected, with product visuals either appearing too staged or generic. To resolve this, Slide customized the placement and framing of images, making them feel like a natural extension of the content rather than an afterthought.
To address this, Slide refined the layout, using strategic whitespace to create a clean and structured flow. A modular design system was introduced, allowing for flexibility in presenting skincare data without overwhelming the audience. The pink and teal color palette was carefully adjusted to maintain accessibility while preserving a fresh, high-impact look.
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SUMMARY
The result was more than a new deck. It was a shift in perception. VI went from “just another pitch deck” to a product with a point of view.
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